Super-Rich Dive to Ocean Bottom in Luxury Submarines

The latest luxury for the Super-rich of this new gilded age - submarines. An estimated 100 private submarines now prowl the seas with the latest being the equivalent of large yachts. "Spending $80 million for a boat that goes underwater in a market where one that doesn't costs $150 million is a deal," [sub builder] Jones says. "Our Phoenix 1000 is four stories tall, a 65-meter-long blend of a tourist and military sub." 7/16/07 6:20 PM

UPDATE: Hey, I spotted this before BuzzFeed did. I also spotted the military being a bit concerned about the trend and frightening the dolphins but didn't include them. 7/22/07 6:10 AM