The competitor for broadcast television has arrived.

Microsoft's Xbox Live Passes 350,000 Subscribers

Since the start of Xbox Live, Microsoft said its gaming network has hosted a total of 15.7 million hours of online play, with a weekly average of 3 million gaming sessions.

Peak gaming time, Microsoft said, is from 8 p.m. to 10 p.m. across time zones, which is the same as broadcast television's prime time.

As opposed to Sony, which leaves network operations and billing choices to the publishers of individual games, Microsoft owns and operates the network for Xbox Live and handles all billing and payments to publishers centrally.

Microsoft is the world's dominant company. WalMart is the world's dominate retailer. We are becoming a world ruled by huge corporations.